Dari judulnya kita akan teringat kebutuhan tenaga wanita untuk mengangkat image sebuah brand atau perusahaan, Usher…seorang wanita cantik yang bertugas untuk membantu berjalannya sebuah activation. dahulu kita hanya mengenal nama SPG/SPB ( sales promotion girl / sales promotion boy ) yang membantu menarik minat seseorang untuk membeli produknya dan SPG pun di target untuk mendapatkan bonus dari nilai penjualan. Makin berkembangnya...

Ah, summer: barbecues, outdoor concerts and lazy nights drinking Bud Light Lime in front of Terry’s vintage metal fan, singing old Monkees jams into its whirring blades so as to get that “auto-tune” effect. It’s the season of the packed social calendar, and unless you’re the lazy one who never plans anything, that means you’ll occasionally need to organize a get-together — most likely...

On Wednesday, LOFT — a brand owned by Ann Taylor Inc. — posted pictures of a tall, blonde catalog model in the brand’s new silk cargo pants on its Facebook Page with a click-to-buy link in the captions. Nothing about the post was uncommon — except, perhaps, Fans’ responses. While many Fans acknowledged that the pants looked good on the model, they complained that the pants were “not universally flattering” and would...